Lytics
What is Lytics?
Lytics Customer Data Platform (CDP) is a privacy-centric solution for global enterprises, featuring natively integrated generative AI capabilities.With its modular and flexible design, Lytics empowers businesses to manage, unify, enrich, and activate customer data without compromising security or compliance.
The platform offers industry-leading cloud data warehouse integrations and clean room capabilities, making it a preferred choice for companies running on Google Cloud.By harnessing the power of AI, Lytics enables brands to streamline data operations and make smarter decisions faster.
The AI-powered Audience Generator allows marketers to create sophisticated audience segments using simple prompts, while Schema Copilot facilitates efficient data mapping for unified customer views.Additionally, Lytics provides a comprehensive Customer 360 Readiness Index tool for assessing and improving CDP strategies.
KEY FEATURES
- ✔️ Generative AI capabilities.
- ✔️ Three-product framework (Conductor, Cloud Connect, Decision Engine).
- ✔️ Identity resolution for user profiles.
- ✔️ Behavioral scoring.
- ✔️ Audience segmentation based on behavioral cues.
USE CASES
- Using Lytics CDP's AI-powered Audience Generator, marketers can effortlessly create highly targeted and sophisticated audience segments based on simple prompts, leading to more effective and personalized marketing campaigns..
- Businesses leveraging Lytics CDP's Schema Copilot can efficiently map and unify customer data, ensuring a holistic view of their customer interactions and preferences, ultimately improving customer experience and insights for better decision-making..
- With Lytics CDP's Customer 360 Readiness Index tool, companies can assess and enhance their CDP strategies, ensuring they are maximizing the platform's capabilities to achieve a comprehensive understanding of their customers and drive business growth..
